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What is the ISBN of the book? (You can find it on the first page after the cover.)

In Chapter 9, subsection 'The three rules of leverage', heading 'Brand needs are not the most important', there is a numbered list. What is the third entry on that list?

What are the first two words of the second paragraph of Chapter 11?

What is the second bolded heading under Chapter 11, subsection 'Leverage Brainstorm List'?

What is the fifth word of Chapter 18?

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